A different kind of web company.
Why The Spider?
This is a question we get from time to time. Setting ourselves out there as "branding experts" its helpful to understand the process and thought put behind a brand. What better way to do that, then to tell you how we came up with our own!
As a company, we want to provide world-class service with a down-to-earth and fresh spirit. We want to be unique. Bold. Fun. Friendly. Approachable. We want to embody all of those things as an organization, and have our clients walk away from the experience with a smile. This is the backbone of our brand. It IS our company. And we needed a way to translate that into a physical medium.
Well ... starting off as a web company, we wanted to set ourselves apart from the typical tech firm. You know the type - robotic, overly techie, impersonal, cold, and arrogant. To be honest, we wanted to embody the antithesis of those companies. We wanted spunk and personality, and our little "spidey" knows how to dole it out! 
The spider itself grew out of the idea of the web itself. Being an internet based company, we needed to put a face on the web. What better way to do so than to use a spider? But not a scary, gross, ugly spider; we wanted a friendly, warm, and spunky lime green spider. The simple lines and shapes were used in the spider to convey the simplicity and ease we love to deliver to our clients.
As for the name itself ... what do you think of when you think of a spider web? Typically they are sticky, right? Well the sticky adjective is not only relevant to the icon itself, but it also correlates to the web term "sticky." A sticky site is one that people love to come back to and resonates with the site's viewers. It just sticks! The "IT" aspect relates to our industry and helps ground our brand into what we do in the information technology arena.
Roll all of this together and you have - well ... us!
Preview the sticky IT portfolio by viewing our fancy slideshow!
Park Avenue Group GM Ryan International Decision Toolbox Collins Hirsch Global Management Search Centerline Solutions Miller Resource Group Management Recruiters of Tallahassee Govig Associates Kona Publishing searchWorks group Giacor Consulting Clonch & Associates MRINetwork Franchise Sales Performance Talent Consulting Judson Group Crescent Search Group Meridian Group Strategic IT Staffing POWERsource George Demos for Congress Horn Ruckle & Associates UHCsolutions Wilmington Group Tyges The Brunswick Group Squan Associates Bayside Search Group Healthcare IS Access Eye Centers ExecuJob Priority Search International MR Sacramento answerQUEST Career Management Careers In Cosmetics Protis Executive Innovations Vector Search Group Lorena's List JRP Group ConnectPoint Search Group Kellen James SC Broadview Heights Retail Search Group Front Runner Consulting Fashion Search Group MR Sandias US Medical Staffing Intellenet MR Chapel Hill Ingeniquest Hale Irwin answerQUEST Parkwood International Fairway Consulting Group Executive Search Group Capitol Search Group Ascent Executive Search Klein Hersh International The Lead Group Management Recruiters of Ocean PharmaJobs Miss Belmar Charters Ticket Protection Beth Anderson Designs St. James Parish MRCP Group New Hanover Relay for Life Diversified Technical Solutions Romulus Dentistry Slinger Golf Susan Ema Vernon Artist Scott Sackett Golf Management Recruiters of Gastonia North The Morrow Barnwell House Detroit Industrial Warehousing Marshall Dentistry Creative Covers for Golf Sea Coast Window & Door The Real Wilmington NC Catch-A-Bite Management Recruiters of Westchester
