Category: Financial Advisor

How Can Website Design Affect SEO Results On Search Engines?

Posted on by stickyadmin

SEO is not just a long-running game of keywords. Obviously, keywords have special importance in SEO, but Google is much sharp to recognize the overall reputation of your business.

How your site deals with search engines, it depends upon design, on-site optimization and user’s experience. As search engines like Google come closer to SEO, it has arisen a fashion to design every element of a site to put a heavy impact on Search engine optimization.

The web designers who have the capability to design emotions/dreams of users lean to be more successive to influence SEO. Having creative minds in a company allows a site to capture the soul of a user and strike search ranking in a robust form. The Financial Website design is one of the elementary aspects that have a positive or negative impression on final outputs.

What are the facts, a website design must have to strike the top rank?

Perfect layout:

A clear or beautifully created layout is a big factor to engage users to your site. With this pattern, users can easily get their answer and will return back to your site soon. Avoid adding over sized images that discard the appearance of content over a site. The incorrect layout shows bad SEO designing. Add relevant blogs and other content but only if required.

Content size:

After putting content to a site, analyse content size properly. A fragile content is useless in SEO. Need to fix extra space, font style, Titles and details. If you want to add testimonials, put it in double commas like “ ”. Keep in mind where content should be small or large in size, which portion should be Italics, Bold or underlined.

Here are some other examples to improve content:

  • Quality writing
  • Beautiful images
  • Real videos

Decent color schemes:

The intense colors, effects create an attitude of disappointment in users because sometimes color reflection is so high, you can’t read out the content effectively. Avoid using very bright and very light colors. Use a decent looking color scheme to impress the investors. As in the finance department, clients are more attracted toward useful information or valuable results, so it’s better to pay little more attention while choosing colors.

Assume, a user is not engaged to your site, is it because of unattractive design? Definitely, it can be the reason. He/she returns to the Search Engine Results Page to explore another site for their satisfaction. And it drops your online ranking.

The design should be well formatted or executed with the association of SEO experts to create a website which is search engine friendly and sticky IT will offer you helping hands to design an amazing website.

How to Market to High-Net-Worth Individuals

Posted on by stickyadmin

High-net-worth individuals require a different marketing approach than the rest of the world’s consumers.

According to the PwC Strategy & Global Wealth Management Survey 2016, high-net-worth individuals possess generous amounts of digital literacy. They use multiple devices frequently with 98 percent accessing the internet and/or apps on a daily basis.

Financial services not marketing to this demographic are missing out on a key group. Note, however, that marketing to high-net-worth individuals must be done right to be effective.

Highlighting Exclusivity and Top-Tier Service

High-net-worth individuals are used to having exclusive access and perks. These individuals expect products and services that are not available to the mainstream population. Your marketing needs to reflect that. Whatever you are offering, your strategy needs to promote this messaging.

Consider marketing your VIP perks, top-tier service not available to the mainstream, members-only benefits and anything else that requires a certain level of gatekeeping to access. This not only gives aspects of your business highly prized exclusivity, but it helps your high-net-worth individuals feel like their privacy is paramount.

The sticky IT Client VAULT, for example, assures efficiency and confidentiality, giving your clients secure access to documents and personalized collaboration.

Personalization in Marketing

High-net-worth individuals expect individual attention and care. Providing this is easier said than done in marketing. When you are working with people one-on-one, you can tailor your activities and strategies to the individual. With an online or digital approach, this is harder to accomplish.

This is where data-driven marketing comes in. Focused campaigns should be monitored and analyzed to make sure that strategies are working well. If, on analysis, they are not effective, you can – and should – adjust them.

Generic campaigns like mass emails will not work with the high-net-worth segment of your market. Instead, your approach should be highly personal, without losing sight of what your clients want and need.

sticky IT’s content filtering is one way to deliver highly personalized content. It allows marketers to pick and choose what each client or client group sees.

sticky IT’s Features for Financial Marketing

Our Client PORTAL, Client VAULT, and content filtering are just three of the ways we can help tailor financial marketing to high-net-worth individuals. We are happy to build custom programming to suit any marketing needs.

Reach out to us today to learn more about our offerings. Schedule a consult with our team and we’ll get started right away.